SEM Training in Hyderabad

What Is SEM (Search Engine Marketing) ?

Definition of Search Engine Marketing: Marketing of Internet users through search engine results page listings natural and paid advertising placement.

Search engine marketing is an industry of billions of dollars led by Google, Bing and Yahoo which is often broken down into two segments – free (organic) and paid (inorganic) search. Free search engine marketing, or search engine optimization (SEO), used on page and off page strategies to help search engines better understand the relative importance of the pages of a website. Advertising on search engines, pay per click (PPC) advertising platforms are search engines provide advertisers to place their ads. Due to the growing demand and the complex nature of the “search” as companies search engine marketing mean, it is often difficult to determine good experts of SEO / PPC bad SEO / PPC marketing services Snakeoil salesmen.Search WordStream engines offer three main benefits to your business:

Advanced Search Engine Marketing – SEM Training Syllabus

Topics Covered

  • SEM Introduction
  • Introduction to Ad Words – Google Ad words
  • Getting Started with Ad Words – How to set up account etc.
  • Targeting – Search, Contextual or placement
  • Creation of Effective Campaigns and Ad groups
  • Creation of Text, Banners and Video using Display Builders
  • Keyword Grouping using Broad Match, Exact Match, Phrase Match, Negative Match Techniques
  • Costs and Billing
  • Tracking Ad Performance
  • Optimizing Cost per Click
  • Optimizing Ad Performance – Optimize Account & landing page
  • Google Analytics code study and Insertion
  • Google Analytics Report Study and Comprehension
  • Creating Multiple Report Types
  • Google Insights Study
  • Google Trends Study
  • Managing Client Accounts

The Learning Approach

  • Mentor – Student Ratio: 1 – 6
  • Methodology – 70% Practical and 30% Theory
  • Mode of Assessmen t- Results from live project and Research report

Course Schedule

  • Course Duration – 30 Days
  • Session Hours – (120 Min per Session / day)
  • Total Sessions – 30 Sessions (3600 Mins)
  • Timings – 8:00 AM to 8:00 PM, All 6 days open
  • Lab 24 hours

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