What is SEO , exactly?
The main goal of SEO is not cheating or “game” the search engines . The goal of SEO is :
Create a great experience , transparent to the user .
Communicate to the search engines your intentions so you can recommend your website for relevant searches .
1. Your website is like a pie
thinking – of -your- site -as- a-cake
The links , paid search and social media acts as icing , but its contents , information architecture , content management system , infrastructure and act as sugar and making cake . Without it, your cake is tasteless, boring, and thrown in the trash.
help them – both – Cakes -right
2 . What search engines are looking for
Search engines want to do their job the best way possible , referring users to Web sites and content that is most relevant to what the user is looking for . So how do you determine the relevance ?
Content: It is determined by the subject that is being given , the text on the page, and the titles and descriptions are given.
Performance : How fast is your site and working properly?
Authority : Does your website have good content sufficient to bind or make other authorized sites using your website as a reference or cite the information that is available ?
User Experience : How does the site? Is it easy to navigate? Does it seem safe? Do you have a high bounce rate ?
3 . What search engines do not seek
Search engines only have a certain amount of data storage, so if you are doing shady tactics or trying to trick them , chances are you’re going to get hurt in the long run . Products of the search engines do not want are:
Keyword stuffing : Excessive use of keywords in your pages.
Purchased links : Buying links will take you nowhere when it comes to SEO , so be careful .
Poor User Experience : Make it easy for the user to scroll . Too many ads and so it is very difficult for people to find the content they are looking only increase your bounce rate . If you know your bounce rate will help you determine other information about your site. For example , if it is 80 percent or more and have content on your website , it’s likely that something is wrong .
4 . Know your business model
While this is pretty obvious , so many people tend not to sit and focus on what their main objectives . Some questions you should ask yourself are :
What defines a conversion for you ?
Are you selling eyeballs ( impressions) or what people click on ?
What are your goals?
Do you know your assets and liabilities ?
5 . Do not forget to Optimize Multi – Channels
Multichannel – optimization
Keyword Strategy is not only important to implement on the ground, but should be extended to other platforms off-site , so you should also be thinking about multi – channel optimization . Multiple channels these platforms include:
Offline, such as radio and television ads
Be consistent with keyword phrases within these platforms will not only help your branding efforts , but also enable users to use phrases you are optimizing for .
6 . Be consistent with domain names
Domain names are so important to its global base and good practice that is better to use root domains sub – directory ( example.com / awesome ) versus sub -domains ( awesome.example.com ) . Some other best practices with domain names are:
Domains consistent : If you type in www.example.com , but then its kind in just example.com and the ” www” does not redirect to www.example.com , it means that the search engines are looking at two different sites . It is not effective for your overall SEO efforts , since dilute your inbound links as external sites are linked to www.example.com and example.com .
Keep it Old School : Old domains are better than new , but if you’re buying an old domain , make sure the previous owner did nothing shady to make the domain to get penalized .
Keywords in the URL : have keywords you are trying to rank in its domain only help your overall efforts .
7 . Optimization of the different types of results
Further optimization of the desktop experience , make sure to focus on optimizing phones and tablets as well as other media.
Create multimedia content such as video, as it is easier to get a video to rank on the first page of what it is to have a page of plain text to classify .
Optimize your non-text content for the search engines can see it. If your site uses Flash or PDF files , make sure to read about the latest best practices so that the search engines can crawl that content to your site and give credit for it.
8 . Focus on your Meta Data Too
The content of your site should have title tags and meta description .
Meta keywords are more or less ignored by the search engines today, but if you still use , make sure it speaks specifically to that page and also has the correct format .
Your meta description should be unique and also talk to that specific page . Duplicate meta descriptions from one page to another is not going to get anywhere .
Title tags also must be unique ! Do you think your title as a 4-8 word ad, so it’s best to draw the reader so they want to click and read more.
You should always keep SEO in the forefront of your mind , and always follow best practices . Skipping the basics of SEO foundation will only place a mess and prevent you from fully maximize revenue opportunities .